The Cooper Union:
Intra-Disciplinary Seminar
A dynamic and modular visual identity for an ever-evolving lecture series.
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The brand identity for IDS refreshes every year. For its fifth edition, we combined a modular symbol and an expansive color palette to establish an identity system that depicts the meshing of inter-and intra-disciplinary approches to art-making.
We designed the logo as an extension of the modular square. It is both the base for the lowercase “D” and the central element of the letter-mark. By opting for lowercase glyphs versus uppercase, as is traditionally used for acronyms, we created a balance between rounded and sharp edges. These playful but refined contrasts are further echoed by our primary typeface Avant Garde.
We designed the logo as an extension of the modular square. It is both the base for the lowercase “D” and the central element of the letter-mark. By opting for lowercase glyphs versus uppercase, as is traditionally used for acronyms, we created a balance between rounded and sharp edges. These playful but refined contrasts are further echoed by our primary typeface Avant Garde.
Kiosk Posters ︎︎︎
Fall 2021
For the Fall 2021 program, speakers whose practices overlapped in either form or function were assigned similar gradients within the palette to highlight the macro relationships between them.
For the Spring launch, however, we unleashed the full extent of our modularity and randomized the colors of every foundational cell through a code built into the website. These individual palettes were later refined to represent how every individual speaker brings their own set of harmonies and contradictions into the inter-disciplinary space through their own micro viewpoint.
For the Spring launch, however, we unleashed the full extent of our modularity and randomized the colors of every foundational cell through a code built into the website. These individual palettes were later refined to represent how every individual speaker brings their own set of harmonies and contradictions into the inter-disciplinary space through their own micro viewpoint.
Spring 2022
“IDS asks the most pressing questions driving contemporary thought and practice. It brings together artists, theorists, scientists, activists, and writers who embody an interdisciplinary approach or imply new uses for disciplinary traditions.”
Web Design ︎︎︎
Timeline
Program Overview
Info Page
Social Media ︎︎︎
