The Cooper Union:
Intra-Disciplinary Seminar
The visual identity for IDS (The Cooper Union Intra-Disciplinary Seminar) refreshes every year. For the fifth edition, we combined a modular symbol — a gradated square — and an expansive color palette to establish an identity system that depicts the meshing of inter-and-intra-disciplinary approaches to art. It was also crucial for us to draw a clear demarcation between the fifth edition and past iterations, which opted for more minimalistic proposals (monochrome) or over-stylization (8-bit art).
We designed the logo as an extension of the modular square. It is both the base for the lowercase “D” and the central element of the letter-mark. By opting for lowercase glyphs versus uppercase, as is traditionally used for acronyms, we created a balance between rounded and sharp edges. These playful but refined contrasts are further echoed by our primary typeface Avant Garde.
Kiosk Posters
Spring
Kiosk Posters
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“IDS asks the most pressing questions driving contemporary thought and practice. It brings together artists, theorists, scientists, activists, and writers who embody an interdisciplinary approach or imply new uses for disciplinary traditions.”
We opted for a limited color palette for the launch of the Fall 2021 program. Speakers whose practices overlapped in either form or function were assigned similar gradients within the palette, highlighting the macro relationships between them. For the Spring launch, however, we unleashed the full extent of our modularity and randomized the colors of every foundational cell through a code built into the website. These individual palettes were later refined to represent how every individual speaker brings their own set of harmonies and contradictions into the inter-disciplinary space through their own micro viewpoint.
Fall
“IDS asks the most pressing questions driving contemporary thought and practice. It brings together artists, theorists, scientists, activists, and writers who embody an interdisciplinary approach or imply new uses for disciplinary traditions.”
We opted for a limited color palette for the launch of the Fall 2021 program. Speakers whose practices overlapped in either form or function were assigned similar gradients within the palette, highlighting the macro relationships between them. For the Spring launch, however, we unleashed the full extent of our modularity and randomized the colors of every foundational cell through a code built into the website. These individual palettes were later refined to represent how every individual speaker brings their own set of harmonies and contradictions into the inter-disciplinary space through their own micro viewpoint.
Website: Desktop
Lecture Timeline & Program Overview
Social Media
Instagram Feed & Slide posts
