The Cooper Union Summer Art Intensive (CUSAI) is a pre-college art program that offers in-person courses in Photography, Graphic Design, Animation, and Drawing to high school students from all around the world at the Cooper Union campus in New York City.
For the 2022 ad campaign, I designed and animated a video announcement for the upcoming session, creating a series of icons based on the program’s pinwheel-spinner logo. The symbols adapted the pinwheel to match the courses offered, injecting life and dynamism into an otherwise static pictorial mark.